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Our purpose of Making life better can only be successfully fulfilled by utilising a coherent strategy which is understood and implemented across the whole Group.
Our strategy is informed by various external and internal factors, including our operating environment, material matters, risks and opportunities and the availability of capital resources. Proactive engagement with our key stakeholders in relation to these internal and external factors continues to shape our strategy.
Our strategy has four key pillars which form the foundation for much of what we set out to do. Whether we embark on a restructuring programme, or implement a new business line, the impact must be measurable in terms of either Quality, Growth, Efficiency or Sustainability for the Group. While many functions across our Group are involved in delivering our strategy, the key enablers are our people, technology, data and analytics.

SHORT TERM 2021 – 2023:
Execute
MEDIUM TERM 2022 – 2025:
Transform
LONG TERM 2025 ONWARDS:
Innovate
The Group's strategic goals are incorporated under four strategic pillars that are approved by the Board annually and updated where relevant. Life Healthcare's group executive committee is responsible for embedding these pillars Group-wide and monitoring progress.
| Good progress | Limited progress | No progress | |||
| Value created | Value preserved | Value eroded |
Strategic goals |
Our strategic enablers are key to the implementation of the Group's strategy. Regular strategic progress is communicated to the Board. |
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STRATEGIC PILLAR |
Key measures |
Progress in 2021 |
Value created |
Outlook |
Reference to further information | |||
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Group Chief Medical Officer appointment |
Permanent appointment made | Appoint SA Chief Medical Officer | Quality report | ||||
Quality metrics |
Most quality metrics improved, although some were impacted by COVID-19 case mix | Drive continued improvement in metrics and reporting | Quality report | |||||
Patient experience |
Consistently high feedback with improvement in 2021 | Drive continued improvement in patient experience | Quality report | |||||
Standardise care pathways and formularies |
Some progress made during the year | Develop and trial additional care pathways for renal dialysis and oncology, increase formulary compliance |
Quality report | |||||
Stabilise SA operating margins |
SA normalised EBITDA margin 17.1% (2020: 16.8%), but still below 2019 level of 23.8% | Seek further savings in operating costs through more efficient nursing care and usage of protective equipment expenditure and reduced corporate overheads | SA operational review | |||||
Improved margins in AMG |
Delivered improved underlying margins (excluding COVID-19 contracts) | Increased volumes in imaging services and cyclotrons to deliver operating leverage | International operational review | |||||
EBITDA margin |
Group normalised EBITDA margin 18.6% (2020: 17.4%) | Increase Group margin as a result of improved operating performances across SA and international | Group CFO’s review | |||||
| Improved radio-pharmacy supply | Radiopharmacy supply 96.5% (versus target of 95.0%) | Improve manufacturing uptime and efficiencies through refurbished cyclotrons | International operational review | |||||
Reduce nursing employee turnover and agency usage |
Nursing turnover remains high as does agency usage, and is higher versus 2020 | Enhance employee value proposition to attract and retain employees | People report | |||||
| Net debt to normalised EBITDA | Reduced to 1.82 times (2020: 2.96 times) following good cash generation and Scanmed disposal | Keep net debt ratio within bank covenants | Group CFO’s review | |||||
| B-BBEE Level | Level 3 obtained (2020: Level 4) | Maintain Level 3 rating or better | SET report | |||||
| 80% female employees by 2024 | 81.4% female employees in SA (2020: 79.6%) | Continue to drive ratio higher | People report | |||||
| Increase diversity of Board members |
38% female Board members | Continue to increase Board diversity | Governance report | |||||
| ESG rating | MSCI Global ESG rating improved to AAA (from A) | Increased focus on ESG and introduce ESG targets in 2022 | SET report | |||||
| Increase NeuraCeq® production capability | This has been initiated following the FDA approval of Aduhelm® | Execute third-party manufacturing agreements in Asia and Latin America and continue to grow international sales force | International operational review | |||||
| Expand complementary services | Growth in renal footprint and increased utilisation of services has led to revenue and normalised EBITDA growth in 2021 | Expand offerings in renal dialysis and oncology | SA operational review | |||||
| Execute SA imaging strategy | Progress has been made in acquiring imaging businesses | Execute and complete imaging transactions | SA operational review | |||||
| Earnings per share | NHEPs growth >100% to 112.7 cps (2020: 61.0 cps) | Continue to grow earnings per share | Group CFO’s review | |||||
| Capital expenditure | R1.9 billion spent in 2021 (2020: R2.0 billion) | Fund maintenance projects to retain fit for purpose facilities and fund growth opportunities | Group CFO’s review | |||||